Smoked by Windows Phone Event
Client
Microsoft Windows Phone
Agency
R/GA Live Events
Project
At the Mobile World Congress in Barcelona, Spain the Windows Phone booth had a lot to prove. What better way than to set the stage for a showdown. To catch the attention of the convention crowd I created sparse but dimensional look for the promotional pieces, such as posters, post cards, daily badges, lanyards, screens, t-shirts, bracelets, wristbands, pins, buttons, and scarves - and a bold blue booth that functioned as a stage, a Foursquare check-in and socially shareable photo-op.