Windows Phone at The Mobile World Congress
Client
Microsoft Windows Phone
Agency
R/GA Live Events
Project
At the Mobile World Congress in Barcelona, Spain, Windows Phone was the mobile ambassador of the Microsoft brand, so the lower level of the Hotel Catalonia was transformed into the Windows Phone Executive Meeting Center. To create this haven, I designed promotional elevator wraps, hostess wardrobe, a lobby archway, clock tower, and exterior window treatments. Then, I adapted the design elements of the mobile interface to create the directional signage, meeting room branding, a photo-album lounge filled with images of Barcelona, and the invitation to the after-party. For the party, I also designed screens, a photo frame, device cards for the mobile demo bar, a step-and-repeat, bartender uniforms, and wristbands.
